Welcome to Those Answers Inc. Survey on Cool. According to Wikipedia, "Cool is an aesthetic of attitude, behavior, comportment, appearance, style and Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning. It has associations of composure and self-control (cf. the OED definition) and often is used as an expression of admiration or approval."

This survey will ask you about a number of different categories in which we would like you to decide who is most "cool." First we need to know some identifiers:

Are you male or female: Please Select One Male Female

What is your age:

Do you currently attend University or College: Please Select One Yes No

If yes, what is the name of your University or College:

How much do you agree with the definition provided by Wikipedia (1=I completely disagree, 2=I disagree, 3=I agree, 4=I completely agree): Please Select One 1 2 3 4

Have you ever been the President, Creator, or Leader of a Team, Club, or Activity (1=Yes, 2=No): Please Select One 1 2

Who determines cool: Please Select One Television Radio Magazines Friends Family

Thank you for sharing that information with us. Now, we can begin. Please consider the following options from a cool perspective, not necessarilly your "favorite" in each category. You may only choose one from each category, so please choose your best answer.

Who is the coolest athlete: Please Select One Roger Federer - Tennis Tiger Woods - Golf Thierry Henry - Soccer Kobe Bryant - Basketball Alex Rodriguez - Baseball Tom Brady - Football

What is the most important characteristic in order to be cool in sports: Please Select One Persistence Creativity Luck Aggression Faith Planning Humor Style Advertising

Who is the coolest business person: Please Select One Ben Bernanke - Fed Chairman Steve Ballmer - Microsoft Jianzhou Wang - China Mobile Eric Schmidt - Google Neville Isdell - Coca-Cola Ralph Alvarez - McDonald's

What is the most important characteristic in order to be cool in business: Please Select One Persistence Creativity Luck Aggression Faith Planning Humor Style Advertising

Who is the coolest politician: Please Select One George Bush - USA Hu Jintao - China Dmitry Medvedev - Russia Horst Köhler - Germany Nicolas Sarkozy - France Robert Mugabe - Zimbabwe Raul Castro - Cuba

What is the most important characteristic in order to be cool in politics: Please Select One Persistence Creativity Luck Aggression Faith Planning Humor Style Advertising

Who is the coolest recording artist: Please Select One Coldplay Madonna U2 Kanye West Radiohead The Beatles The Rolling Stones Jay-Z The Doors

What is the most important characteristic in order to be cool in the record industry: Please Select One Persistence Creativity Luck Aggression Faith Planning Humor Style Advertising

Who is the coolest late night performer: Please Select One David Letterman - CBS Late Night Jay Leno - NBC Late Night Stephen Colbert - Comedy Central Late Night Conan O'Brien - NBC Late Late Craig Ferguson - CBS Late Late Jimmy Kimmel - ABC Late Night Jon Stewart - Comedy Central Late Night

What is the most important characteristic in order to be cool in the late night industry: Please Select One Persistence Creativity Luck Aggression Faith Planning Humor Style Advertising

What is the coolest athletic brand: Please Select One Converse Adidas Under Armour Nike K-Swiss New Balance Puma Reebok Fila The North Face Sketchers Vans Umbro

Why:

What is the coolest country on the planet: Please Select One USA Japan Germany China Brazil Russia South Africa Denmark Switzerland Iran Australia

Cool is good (1=not at all - 5=very): Please Select One 1 2 3 4 5

Thank you very much for participating in this survey.

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